Fast-Casual Restaurant Franchise
Brand Overview
A rapidly growing, wellness-driven poké bowl brand with more than 60 locations (and growing!) is on a mission to serve clean, sustainable food while fostering strong community connections. But behind the scenes, its marketing efforts were falling flat. Frustrated by its previous agency’s lack of transparency, especially around Yelp ads that devoured 30% of the budget with minimal return, the brand turned to Intero Digital for clarity, strategy, and results.
SERVICES
Paid media
Organic social media
Graphic design
SEO
Content marketing
Driving Conversions and ROI
Actions Taken
To take the brand’s growth to the next level, Intero Digital rolled out a powerful, performance-driven digital marketing strategy tailored to its unique challenges. We reallocated wasted ad spend from underperforming Yelp ads to high-converting Google and Meta campaigns, instantly improving efficiency. With clear KPIs and precise conversion tracking in place, we scaled localized paid media efforts across individual locations and regions. We also launched the brand’s first-ever structured SEO strategy to boost long-term visibility, provided proactive support for branded content and event campaigns, and partnered closely with the internal team to streamline and elevate social media efforts.
Results
With a collaborative and results-focused digital marketing strategy in place, the brand experienced transformative growth across its most important metrics. Year over year, we achieved:
- 106% increase in conversions
- 25% decrease in cost per acquisition
- 1,429% surge in ROI from a seasonal “limited-time offer” campaign
- 66% organic traffic lift
What does this mean for our happy client?
The brand now has a transparent, strategic partner driving measurable growth. With a 106% increase in conversions, 25% lower CPA, a 1,429% ROI boost on a seasonal campaign, and a 66% organic lift, it’s seeing stronger performance across the board. By reallocating budget to high-performing channels, implementing localized and scalable campaigns, and launching its first structured SEO strategy, our client is no longer in the dark. It’s confident, empowered, and positioned for sustainable growth.
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