Global Industrial
Brand Overview
Global Industrial is a leading distributor of industrial equipment and supplies, serving businesses across various sectors. As AI-powered search continues to shape user discovery, Global Industrial recognized the need to enhance its generative engine optimization (GEO) strategy to improve AI-driven visibility.
SERVICES
SEO
GEO
Content marketing
Improving Visibility
Actions Taken
In addition to working with Global Industrial to create high-quality content, Intero Digital also implemented homepage schema, CollectionPage schema, ProductCollection schema, and Article schema across the Knowledge Graph to strengthen entity association.
Results
In just six months, Global Industrial went from having zero presence in AI Overviews to 172 appearances — a clear, measurable boost in AI-driven visibility. This growth highlights the impact of strategic optimization in gaining traction within AI-powered search results.
What does this mean for our happy client?
Global Industrial’s case demonstrates how structured SEO and GEO strategies can drive AI search visibility. While early results are promising, a full-funnel approach — from category page improvements to entity-based content reinforcement — will be key to long-term AI search success.
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