Nomadix
Brand Overview
Nomadix, known for its high-performance, eco-friendly towels and ponchos made from post-consumer recycled materials, teamed up with Intero Digital to spark organic growth and reenergize its e-commerce momentum. The goal? Drive revenue, reengage lapsed customers, and build a future-proof SEO strategy that scales visibility and brand recognition.
SERVICES
SEO
Driving E-Commerce Revenue
Actions Taken
To elevate Nomadix’s presence in search, Intero Digital executed a dynamic SEO strategy centered on boosting visibility for high-intent keywords tied to sustainable travel gear and performance towels. This was complemented by a content and ranking initiative focused on moving key pages from obscurity into the top 30 positions, a critical threshold for accelerating toward first-page rankings and capturing high-intent traffic.
Throughout the campaign, we tracked performance using Google Analytics 4 and BrightEdge, extracting insights that guided real-time optimizations across product and content pages. These insights helped spotlight high-performing product pages and informed continuous optimization efforts.
Results
Nomadix saw significant year-over-year gains across organic visibility, user engagement, and e-commerce performance, all pointing to stronger brand recognition and buyer intent.
Organic visibility:
- Estimated traffic: ↑ 34.6% YoY
- Ranking keywords: ↑ 29.9% YoY
- Rank 1-10: ↑ 29%
- Rank 11-20: ↑ 49.4%
- Rank 21-30: ↑ 60.8%
GA4 organic performance:
- Sessions: ↑ 18.58%
- Total users: ↑ 19.11%
- New users: ↑ 15.27%
- Returning users: ↑ 15.09%
- Average engagement time: ↑ 3.08%
- Engaged sessions per user: ↑ 3.11%
E-commerce performance:
- Items purchased: ↑ 47.4%
- Item revenue: ↑ 43.23%
What does this mean for our happy client?
Thanks to its partnership with Intero Digital, Nomadix didn’t just see a boost in numbers; it saw real business impact. Nomadix’s commitment to sustainability found new traction through SEO, which allowed the brand to connect with more conscious consumers at the moment they were ready to buy. These results validate Nomadix’s investment in organic growth and mark a pivotal step forward in its mission to scale e-commerce while reinforcing its position as a leader in sustainable travel gear.
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