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ultimate guide to ASO

The Ultimate App Store Optimization Checklist

The Ultimate App
Store Optimization
Checklist

This checklist will serve as your guide through every piece of your app listing, from that precious 30-character title to the screenshots you pretend are “fine” (they’re not). We’ll show you where the traps are, what the platforms actually care about, and how to optimize without sounding like a keyword-stuffed robot from 2011.


What’s included in the checklist:

  • A breakdown of app title and description best practices for both app stores

  • Guidelines for using icons, screenshots, and preview videos effectively

  • Platform-specific keyword and metadata formatting rules

  • An overview of categories, user reviews, updates, and technical considerations

  • A comparison of Apple and Google Play requirements across all listing elements

  • And more!
ultimate guide to ASO